Graphic element for a logo I completed for a client that wanted to focus on “looking to the future for students” and the year 2020 specifically. Since the year 2020 was the focus, (no pun intended… ok maybe just a little) I wanted to deliberately make the optical standard of 20/20 vision the focus. I knew I wanted the logo to contain an element that would represent the eye, and I knew I wanted to play with time, and looking to the future, and create a duality within this logo. I decided to go with 12 iris “spikes” to mirror that of a clock, to signify time running out. The hour and minute hands of the clock are on 8 and 4 which in this case would be 8:20pm. 8:20pm in military time is 20:20.